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FREE MARKETING EBOOK

THE 5 DEADLY MISTAKES TALENT ARE MAKING RIGHT NOW:

Excerpt taken from new book*.


1. Not knowing the Industry you are in.

Therefore – not using the right strategy nor the right tools at the right time.

2. The DIY Model myth.
Trying to do everything at once without any strategic approach. Not focusing on the Top 1-2 activities that yield the greatest results. In essence, working in the DIY model rather than on top of it.

3. Not having a proven Strategic System.
The blind leading the blind. Copy Cat syndrome. Somebody else taking advantage (positionally / financially) due to a lack of strategy & vision.

4. Failure to Execute a Strategy.

Execution – even on one single less-than-optimal strategy, will yield even greater results than zero execution on the very best strategies. Action is where the rubber hits the road. This is where your ideas manifest into reality. A little action in the right direction each day gains big momentum.

5. Wasting the First Point of Contact.

First impressions count & set the tone for your entire Artist-to-Fan relationship. Get this wrong & you do your Potential Fans a disservice & waste this once in a lifetime opportunity to create immediate value, stand out from the crowd, and lead your Potential Fans to a desired win-win situation (whether that is buying your shit, grabbing a ticket to a show, or sharing your latest single). 

In short, the First Point of Contact is one of your greatest opportunities to turn Potential Fans into Invested Fans, providing you do it right.


*Uploading artist marketing e-book soon.